Perceptions of Consulting in Germany in 2026
Published Apr 2026
While client perceptions across many of our metrics have remained stable year-on-year, value scores among clients in Germany have dropped in 2026. Most concerningly, the most senior clients appear least likely to feel the level of impact their businesses expect from consultant's work.
We offer our view on how firms can course-correct this finding, and have a greater impact with clients as expectations continue to evolve.
Our latest Perceptions of Clients in Germany report benchmarks your firm against its peers and breaks down what your clients care most about, giving you the insights you need to really impress your buyers.
What's inside?
- What really matters to clients in Germany: Three key messages for your firm, including why a firm’s alliances and partnerships are more important to clients in Germany when choosing a firm to work with than they are in other regions.
- Ranking of leading firms: Based on a survey of 500 buyers in Germany, we take client perceptions and turn them into a score for your firm and your competitors.
- Firm-by-firm profiles: We zero in on the strengths and weaknesses of firms in Germany through the eyes of your buyers.
Why does it matter for your firm?
- Understand your market position: Benchmark your performance against competitors to identify strengths, weaknesses, and opportunities.
- Target investment effectively: Focus resources where they will have the greatest impact along the buyer journey.
- Increase marketing effectiveness: Use evidence of what resonates with clients to improve messaging and strengthen your brand.
To find out more, access the report or contact us.