Sophie joined Source in November 2020 as an Analyst and has since moved on to become a Senior Consultant in our Client and Brand Insights team. As well as authoring some of our Market Trends reports and Client Perception Studies, Sophie works across many of our bespoke pieces of work. This includes carrying out thought leadership ratings and reviews, brand benchmarking exercises, message testing projects and analysing the results of client surveys and interviews to provide firms with the answers to their most pressing questions.

Prior to joining Source, Sophie spent over two years working as a Research Analyst at a boutique management consultancy.