What do clients think of IBM GBS? Our renowned client survey asks what consulting clients think of things like quality, value, and the key attributes of the leading consulting firms. It enables us to understand not only how well IBM GBS is impressing itself on the mind of clients, but where it’s perceived to be strongest and weakest, from both a sector and service perspective, and even which other firms its clients have on their minds. We make that information available, alongside analysis from our industry experts, in this Brand Perception Summary – a global view of how the IBM GBS brand is perceived by IBM GBS’s existing clients as well as its prospects.