Matthew is a Consultant in our Client and Brand Insights team. Initially joining the research team at Source as a graduate in August 2022, he worked on a variety of projects to gain experience, conducting research into market trends, working on thought leadership and M&A projects, and assisting the data team with work on the Megamodel. Since moving into the Client Brands & Insights team, Matthew has worked more closely with our clients primarily on brand message testing and client perception projects.

Before joining Source, he was an American Studies student at the University of Sussex.