The professional services sector has always been a continuum. At one end of the spectrum, we’ve got high-end advice at the most strategic level in client organisations; at the other, we’ve services that are so familiar and standardised that they’ve become a commodity.

Professional service firms don’t have many people who are explicitly looking at the opportunities for productisation across their business as a whole. Instead, productisation is more likely to be an emerging strategy, in which specific client projects yield opportunities to convert services into products and where much of the actual work is done in people’s spare time.

Joining us to discuss where the greatest opportunities for productisation lie is Jonathan Attia, KPMG UK’s Head of Digital Products.