Ed Coke is an Associate at Source. With over 30 years' research and consulting experience, Ed has supported a wide range of professional services firms to understand what drives brand equity, reputation and trust. He led Accenture's buyer behaviours research programme for many years, and has developed multinational brand equity measurements for several leading firms.

Prior to his current role, Ed co-created the long-running Deloitte GenZ and Millennials Survey, and he provided subject matter expertise to Deloitte's 'Get Out In Front' global survey of consumer activism. Ed holds an MA from the University of Oxford.