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The Thought Leadership Innovation Report

Published Oct 2024

The recent explosion in digital and content marketing has offered the producers of thought leadership a smorgasbord of innovative formats and channels to capture the attention of their desired audiences. But on the flip side, it adds noise and competition to the traditional thought leadership routes to market. 

We spoke to some of the leading content producers from professional services firms about how they are embracing the call for greater innovation to stand out in a crowded marketplace.  

In this report, we explore the best and emerging practices—not just in delivering the final report, but in how teams effectively organise themselves for success, govern and set content strategy, and make use of GenAI. 

Whether you're a seasoned professional or are just starting out, we hope you find this as interesting to read as we did to write. 

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