Gbeminiyi is a Principal Consultant in our Client Brand and Insights team, having joined Source in May 2023. He leads on many of our ad hoc and brand tracking research programmes helping provide professional services firms with an understanding of how they are perceived by clients. Gbeminiyi is adept at harmonising both quantitative and qualitiative research to provide clarity into what really matters to clients.

Gbeminiyi has over a decade of experience working for some of largest global insight firms (including Kantar), as well as time spent leading research and insight teams in the sports and media industry and as across numerous government departments.

Gbeminiyi holds a Master's degree in International Business and Emerging Markets from the the University of Edinburgh Business School and is Market Research Society (MRS) qualified.