The case for change in people & change consulting
The people & change consulting market has long been dogged by poor performance. But there are reasons not to give up yet.
People & change consulting represents around 5% of the global management consulting market. Pre-pandemic, growth here was typically 2-3% lower than the rest of the market. While there was a brief recovery after COVID, average market growth has been negative and is forecast essentially to flatline for the next four years, significantly below the performance of the sector as a whole. With the overall demand for consulting growing, and expected to grow, on average seven times faster than that for people & change services, the people & change market in 2028 will be worth less than it was in 2019 ($14bn globally, compared to $15bn in 2019). That’s a fairly damning report card.