In today’s consulting landscape, clients want their consultants to create real, tangible, and measurable value—value that persists long after your team finishes the project. Generally, clients are highly sceptical about whether their spend on consulting services is generating a positive financial return on investment. So any firm that is able to define, measure, and ultimately create, value is likely to find itself standing out in what is becoming an increasingly crowded market. In this episode, we’re joined by PwC’s EMEA Consulting Clients and Markets Leader, Julian Wakeham, to discuss value in consulting: what it is, how it’s created, and what firms can do to make sure value is demonstrated at all stages of a project.