Thought leadership has always been one of the most important weapons in a consulting firm’s brand-building arsenal. And that’s why it’s so important to invest time into making sure that your content output is highly differentiated; not just from the thought leadership that other firms are putting out, but also from all of the other media sources you’re competing against for client eyeballs. In this episode, we explore how clients’ content consumption habits have been affected by COVID-19, and what that means for consulting firms who want to make their material stand out from the crowd.