Questions of brand-building have always been front of mind for consulting firms; but over the past year, those questions have taken on a new level of urgency. At a time when clients are scrutinising their consulting spend more carefully than ever, a strong brand can be the difference between a healthy pipeline and a sputtering one. So, on this episode, we’re joined by John Rudaizky—the Global Brand and Marketing Leader for EY—to talk all things brand: what makes for an effective professional services brand; how you can build one; and how you can put that brand to work as an engine for growth.