In the modern consulting industry, it’s vital that firms understand how to help clients unlock the innovation potential within their organisations. Increasingly, clients aren’t just looking for consultants who know how to write a compelling PowerPoint deck; they want to find partners who can provide them with the practical support necessary to develop, launch and scale radically innovative products and services. In this episode of the podcast, we’re joined by Frazer Bennett—Chief Innovation Officer at PA Consulting—to discuss the role of innovation in today’s consulting sector. As well as looking at the longer-term trend of firms embracing their role as enablers of innovation, we’ll also be examining the extent to which COVID has pushed this topic up the agendas of clients, and the various ways in which firms have had to adjust their approaches to innovation in response to the rise of virtual working.