In the last few months, we’ve seen artificial intelligence skyrocket from the pages of speculative fiction to increasingly becoming an everyday reality. Technologies like ChatGPT have been the subject of much discussion, but thus far, at least from the outside, AI is yet to break through that invisible boundary between ‘interesting gimmick’ and ‘revolutionary new tool’.

So, what’s going on? Is AI destined to remain an interesting side note in the annals of technological history, or does it represent something more fundamental? Could it be the future, for instance, of consulting?

Dr Jan van de Poll certainly thinks so. As the founder and managing partner of PRAIORITIZE, an Amsterdam-based provider of virtual consultancy technology for consulting firms and organisations, he’s on a mission to drag the consulting industry into the 21st century, using artificial intelligence to create a virtual consultant which offer advice vertically and horizontally across an organisation.