A firm’s brand is one of its most important assets, but is yours still delivering? Shifting services, new tech competitors, and a more complex ecosystem of buyers may mean it needs attention.

In this podcast, we talk to Ed and Alison about how to make your professional services brand work harder.

They share their experiences of the following issues and more:

• The big challenge of differentiation in the professional services market today
• Balancing a master brand with a firm’s specialisms
• Leveraging your brand to help you move into new spaces
• Understanding buyers’ emotional responses in a B2B setting
• What’s new in brand measurement?

If you enjoyed this conversation, don’t miss our sister podcast, Business Leader’s Voice. In our latest episode, we discuss reducing complexity in your business, with Beth Butterwick, CEO at Jigsaw.