Thought leadership is a crucial part of the brand-building strategy of the modern professional services firm. And over the past year and a half, it’s taken on a new level of importance; for many clients, it has played a vital role in helping them successfully overcome the challenges of the pandemic. On this episode, we’re joined by Francis Hintermann, the Global Managing Director of Accenture Research, to discuss what firms can do if they want to maximise the impact of the content they produce, and ensure it accurately reflects the priorities of their clients.