What do firms need to know about how clients perceive them in 2026?

We explore the following questions and more: 

• What are the top attributes clients look for when choosing a consulting firm today? 
• Why is expertise alone no longer enough to differentiate professional services firms? 
• How are shifting macroeconomic conditions impacting client confidence across different client segments? 
• Why are “undecided” clients the most critical and challenging group for firms to engage with? 
• Where are mid-sized and boutique firms outperforming larger competitors? 
• How can firms capitalise on client advocates to win new business? 

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Read the full transcript here.