Even before the pandemic, it was becoming increasingly common to hear consulting firms talk about their sense of purpose—the idea that their actions are motivated by something above and beyond a desire to generate profits for their partnerships. And events of the last year have certainly put those claims to the test like never before. So, on this episode of the podcast, we take a look at what “purpose” really means in the context of the professional services industry; we ask why having a purpose matters, how you can figure out what yours is, and what firms can do if they want to make sure their commitment to a sense of purpose isn’t a hollow one.