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Head of Market Trends

Nick Jotischky

About

Nick joined Source as Head of Market Trends in September 2024. With over 20 years of experience in B2B research, Nick worked as a technology analyst at Ovum (now Omdia) from 2008-2016 where he wrote reports on emerging trends in the TMT sector and then, from 2016, headed up the advisory practice at BMI, part of the Fitch Group. Working on custom research projects on macroeconomic and geopolitical risk for a variety of client types, including professional services firms, financial services providers, large corporates, and government bodies, Nick managed a range of projects including marketing opportunity sizing, go-to-market strategies, competitor benchmarking, and thought leadership.

At Source, Nick is responsible for the Market Trends reports programme of research with a focus on assessing the landscape of the professional services market by market and sector.