The strategy market looks as though it’s growing well, but strip out the part of strategy work that’s been cannibalised by business and digital transformation, and it’s effectively flat-lining. That’s because “strategy
consulting” contains a mix of low-cost/slow-growth services alongside much higher-value/faster growing ones. Is the solution for strategy firms to extricate themselves from the former, or should they be embracing a world in which they deliver both types of services? And can they do this without damaging their brands?