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Global Perceptions of Audit Firms in 2024
Our Client Perceptions program puts your customer at the center; leveraging our extensive and industry-leading client survey to provide an impartial, independent insight on what senior end users think of professional services firms.
Covering a range of geographies, sectors, and lines of business, these reports highlight how clients' perceptions evolve as they progress through the buyer funnel, provide rankings of leading firms across a variety of metrics, and include individual profiles of the leading firms. Coupled with access to survey data via our interactive online portal, these reports give you direct access to client sentiments within your industry. With this you can better understand how well positioned your firm is to support clients’ needs, and where you should be focusing your strategic efforts and investments.
Key benefits:
- Goes beyond your current client base with insights from both prospective and current clients.
- Shows perceptions of your firm and benchmarks against competitors.
- Highlights trends and shifts in clients’ perceptions with historic data back as far as 2016.
- Focusses your marketing by mapping different steps of the buyer funnel.
- Keeps you ahead of the curve spotlighting shifts in client behaviour.