As part of our Client Perceptions Programme, firms in this report are ranked by multiple metrics, including service quality, perceptions of added value, and the level of awareness of firms. New for this year, we include data covering different aspects of firms' buyer funnels, including clients' familiarity with firms, the extent to which they would consider working with a firm, and how strongly they would advocate for firms.

Martin White, Principal Consultant at Source, provides a running commentary throughout the report, outlining what really matters for Audi firms in 2024, and how they can act now to meet clients’ needs.

Firms mentioned in this report include

• Baker Tilly
• BDO
• CLA
• Deloitte
• EY
• Forvis Mazars
• Grant Thornton
• KPMG
• PwC
• RSM

To find out more, download the report or contact us.