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Client Perceptions of Thought Leadership

Published Feb 2024

We captured detailed data of over 3,800 buyers’ preferences and perceptions of professional services firm’s thought leadership.

We explore buyer’s content consumption patterns, why content should be more memorable and action oriented to have greatest impact, and crucially, what we can learn from those leading the charge. The key finding of this report focuses on the ranking of leading firms against five impact descriptors (high quality, engaging, influential, trusted, and useful) – the results are fascinating. 

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