Gbeminiyi Soyinka, principal consultant, provides a running commentary throughout the report, outlining what really matters for technology  firms in 2024, and how they can act to meet clients’s needs.  

Top insights include: 

• Cloud-based platforms continue to be the focus of technology investments. However, the monopoly that Microsoft, Amazon, and Google have historically held over the cloud solutions market appears to be opening up: IBM Cloud ranks top, as the platform technology buyers are most likely to say their organisation has invested in over the last 12 months. We examine why this shift may have occurred and what this means for other firms.  

• Technology buyers are more positive about the quality of firm’s’ work, with 89% rating firms’ work as high or very high, up from 62% in 2023. However, we also explore potential concerns of technology buyers, such as the reliance on contractors and the need to understand firm’s’ implementation abilities better. 

• As well as an increase in perceptions of quality, technology buyers are also more positive about the value firms provide. While buyers of large, complex programmes are the most positive about value, we also explore how firms can improve perceptions of value when it comes to smaller projects, too.