Perceptions of Consulting in the GCC in 2025

Published Mar 2025

This report examines how end-users think about the leading consulting firms in the GCC.

As part of our Client Perceptions Programme, firms in this report are ranked on multiple metrics, including service quality, perceptions of the value they add relative to the fees they charge, and the extent to which they are front of mind for clients. We include data on every stage of the client’s journey through the buyer funnel, including their familiarity with firms, the extent to which they would consider working with a firm, and how strongly they would advocate for firms.

In this report, we found that GCC clients are more concerned with the quality of firms’ thought leadership compared to their counterparts elsewhere, with quality of thought leadership ranked as the third most important attribute compared to seventh in the global ranking. We explore how firms can use high-quality thought leadership to their advantage in the GCC region to win business from prospective clients.

Matthew Webbon, Consultant at Source, provides a running commentary throughout the report, outlining what really matters for firms in the GCC in 2025, and how they can act now to meet clients’ needs. Firms mentioned in this report include: