Attribute strength—what a firm is like to work with—has particularly taken a tumble. Firms should take caution: It's not just what you deliver that's important, how you deliver often carries just as much weight.   

With 69% of clients aware of the "challenger firms" we ask about (think Palantir Technologies, Uvance Wayfinders, Interpath) saying they would consider using one of them in the next two years, traditional consulting firms can't afford to rest on their laurels.  

Clients are clearly hungry for change. Our Perceptions of Consulting in China in 2026 report lays out where firms' strengths and weaknesses truly lie, to give your firm a helping hand to get ahead.  

We break down:  

• The client perspective: Three key stories about how clients in China view firms and make buying decisions, including that firms should be capitalising on the particularly large proportion of clients willing to advocate for them in the region.   
• The competitive landscape: Alongside our rankings of leading firms in areas like value and authority, this report explores why strategy firms are considered the leading thinkers in China.  
• Firm-by-firm profiles: We zero in on the strengths and weaknesses of firms in China through the eyes of your buyers.  

Why does it matter for your firm?         

• Understand your market position: Benchmark your performance against competitors to identify strengths, weaknesses, and opportunities.        
• Target investment effectively: Focus resources where they will have the greatest impact along the buyer journey.        
• Increase marketing effectiveness: Use evidence of what resonates with clients to improve messaging and strengthen your brand.

To find out more, access the report or contact us.