However, firm mustn’t rest on their laurels. As clients become more positive about firms' work, their expectations are evolving.

Our latest Perceptions of Clients in France report benchmarks your firm against its peers and breaks down what your clients care most about, giving you the insights you need to really impress your buyers. 

What's inside? 

• What really matters to clients in France:  Three key messages for your firm, including how clients' needs differ depending on their confidence levels—and why firms should pay as much attention to those that are thriving as those that are struggling.
• Ranking of leading firms: Based on a survey of 450 buyers in France, we take client perceptions and turn them into a score for your firm and your competitors.    
• Firm-by-firm profiles: We zero in on the strengths and weaknesses of French firms through the eyes of your buyers.    

Why does it matter for your firm?     

• Understand your market position: Benchmark your performance against competitors to identify strengths, weaknesses, and opportunities.    
• Target investment effectively: Focus resources where they will have the greatest impact along the buyer journey.    
• Increase marketing effectiveness: Use evidence of what resonates with clients to improve messaging and strengthen your brand.    

To find out more, access the report or contact us.