Perceptions of Consulting in Japan in 2026
The market in Japan is undergoing a shift, with geopolitical, technological, and social factors compounding to create an urgent sense of change.
But from this turbulence springs a host of new consulting opportunities: automation to address aging population issues, new offerings to combat competition, and transformation to centre resilience.
However, traditional players should be wary of losing out on these opportunities: Clients in Japan are the most likely to look positively upon challenger firms of all the regions we look at. This has yet to trigger widespread adoption—but this interest in innovation should sound alarm bells.
So, how can your firm put its best foot forward?
Our latest Client Perceptions in Japan report benchmarks your firm against its peers, unpacks the most pressing stories from our survey results, and offers a firm-by-firm analysis of clients’ true views.
What's inside?
- What really matters to clients in Japan: Three key messages for your firm, including that clients are focusing on long-term resilience over short-term growth.
- Ranking of leading firms: Based on a survey of 200 buyers in Japan, we take client perceptions and turn them into a score for your firm and your competitors.
- Firm-by-firm profiles: We zero in on the strengths and weaknesses of firms in Japan through the eyes of your buyers.
Why does it matter for your firm?
- Understand your market position: Benchmark your performance against competitors to identify strengths, weaknesses, and opportunities.
- Target investment effectively: Focus resources where they will have the greatest impact along the buyer journey.
- Increase marketing effectiveness: Use evidence of what resonates with clients to improve messaging and strengthen your brand.
To find out more, access the report or contact us.