However, as the market shifts—driven by skyrocketing AI investment, digital resilience concerns, and ongoing media disruption—the goalposts are moving. It’s no longer about just demonstrating quality; it’s about proving outcomes. To truly differentiate, firms must  clearly communicate how their partnership helps clients navigate these structural shifts to achieve tangible, meaningful change. 

Our Perceptions of Consulting in Technology, Media and Telecoms in 2026 report breaks down the competitive landscape for consulting firms operating in the sector, exploring how clients perceive the big brands and where firms have the greatest opportunity to better align with clients’ needs in TMT.  

What’s inside? 

• What really matters to clients in TMT: Three key messages for your firm, including why clearly articulating the value-add of your work matters more than ever. 
• Ranking of leading firms: Based on a survey of 615 executives, we take client perceptions and turn them into scores for your firm and your competitors.        
• Firm-by-firm profiles: We zero in on the strengths and weaknesses of firms in the TMT sector through the eyes of your buyers.        

Why does it matter for your firm?  

• Understand your market position: Benchmark your performance against competitors to identify strengths, weaknesses, and opportunities. 
• Target investment effectively: Focus resources where they will have the greatest impact along the buyer journey. 
• Increase marketing effectiveness: Use evidence of what resonates with clients to improve messaging and strengthen your brand. 

To find out more, access the report or contact us.