However, firms operating in this market can expect challenges this year. A tight competitive landscape is leading to greater consideration of challenger firms, and the region is also exposed to macroeconomic and political challenges. Since our survey was in the field, we've seen tensions in Iran turn into significant military action, which will undoubtedly be further impacting clients' confidence levels.

Our latest Perceptions of Clients in the GCC report benchmarks your firm against its peers and breaks down what your clients care most about, giving you the insights you need to really impress your buyers.

What's inside?

• What really matters to GCC clients: Three key messages for your firm, including that clients in this region are the most likely to be advocates—and recommendations for how best to leverage this as opportunity.
• Ranking of leading firms: Based on a survey of 362 GCC buyers, we take client perceptions and turn them into a score for your firm and your competitors.  
• Firm-by-firm profiles: We zero in on the strengths and weaknesses of GCC firms through the eyes of your buyers.  
   

Why does it matter for your firm?   

• Understand your market position: Benchmark your performance against competitors to identify strengths, weaknesses, and opportunities.  
• Target investment effectively: Focus resources where they will have the greatest impact along the buyer journey.  
• Increase marketing effectiveness: Use evidence of what resonates with clients to improve messaging and strengthen your brand.  

To find out more, access the report or contact us.