Perceptions of Consulting in the UK in 2026
In a welcome reversal of the trend we've seen over the last few years, 54% of UK clients now believe firms are delivering more value than they pay in fees. However, the gap between the highest- and lowest-performing firms for quality reaches its tightest point ever. And while this speaks to the success of UK firms, it also creates a new challenge: it is becoming increasingly difficult to stand out from the crowd.
Based on our latest research into the UK market, this report provides the roadmap for consulting firms to navigate a world where sustainability, understanding clients' challenges, and "better" project outcomes are the new benchmarks for success.
What's inside?
- What really matters to UK clients: Three key messages for firms, including that ESG credentials and account management now make a big difference to the firm a client chooses.
- Ranking of leading firms: Based on a survey of 625 UK buyers, we take client perceptions and turn them into a score for your firm and your competitors.
- Firm-by-firm profiles: We zero in on the strengths and weaknesses of UK firms through the eyes of your buyers.
Why does it matter for your firm?
- Understand your market position: Benchmark your performance against competitors to identify strengths, weaknesses, and opportunities.
- Target investment effectively: Focus resources where they will have the greatest impact along the buyer journey.
- Increase marketing effectiveness: Use evidence of what resonates with clients to improve messaging and strengthen your brand.
To find out more, access the report or contact us.