Perceptions of Consulting in the US in 2026
Published Mar 2026
The US consulting market is the largest globally, and buyers have historically been particularly positive about the firms that operate here. But that’s no longer the case. While perceptions are still strong, US firms are losing their lead. How can you turn this around?
Our latest Perceptions of Consulting in the US in 2026 report benchmarks your firm against its peers and breaks down what your clients care most about, giving you the insights you need to really impress your buyers.
What's inside?
- What really matters to US clients: Three key messages for firms, including that tech buyers and retail clients need to see their specific challenges addressed.
- Ranking of leading firms: Based on a survey of 700 US buyers, we take client perceptions and turn them into a score for your firm and your competitors.
- Firm-by-firm profiles: We zero in on the strengths and weaknesses of US firms through the eyes of your buyers.
Why does it matter for your firm?
- Understand your market position: Benchmark your performance against competitors to identify strengths, weaknesses, and opportunities.
- Target investment effectively: Focus resources where they will have the greatest impact along the buyer journey.
- Increase marketing effectiveness: Use evidence of what resonates with clients to improve messaging and strengthen your brand.
To find out more, access the report or contact us.