Many see AI as the silver bullet to success—but this enthusiasm isn’t the case across the board. The market is dividing into two camps when it comes to attitudes around AI, and understanding these differing opinions will be key for firms to optimise their reach in a sluggish consulting landscape.

Based on a comprehensive survey of 200 senior buyers in France and data from Source’s proprietary MegaModel, this report unpacks the dynamics shaping clients' needs, pain points, and propensity to spend, shining a light on the opportunities for your firm.

This year, you can also access a short presentation from the writer of this report, Consultant Matthew Webbon, who summarises some of the key findings and the biggest shifts since last year.

Top insights include:

• Client confidence is on the mend: Clients' confidence levels are unexpectedly on the rise given the country's turbulent political environment. We unpack the reasons behind this surprising uplift.
• Tech-related services will be in highest demand: Technology dominates the list of where clients intend to use consultants, but CxOs have another area on their mind, too.
• Don't paint every function with the same brush: We ask clients the key questions about how they want to work with consultants. While 73% want more radical solutions overall, our findings show that different functions want different things from firms.

 

Why it matters for your firm

• Inform strategy with evidence: Use independent data on market confidence, growth, and client demand to guide your strategic direction.
• Validate investment plans: Ensure resource allocation and initiatives are backed by credible market insight.
• Accelerate confident decisions: Equip members of your executive team with clear, actionable insight to reach agreement quickly and take decisive action.

 

To find out more, download the report or contact us.

To find out more, access the report or contact us.