Based on a survey of senior buyers and up-to-the-minute Pulse Survey data from March 2026, this report provides the roadmap for consulting firms to navigate regional instability and a maturing client base. 

What’s inside? 

• Pivoting through conflict: While the war in Iran has dented confidence, 48% of clients are adapting project scopes rather than cancelling them. They are doubling down on cybersecurity and IT resilience to protect their investments. 
• Proving value: The era of easy wins in the region is over. Clients are now particularly focused on ROI, forcing firms to prove technical value and sector expertise to justify premium fees. 
• The AI frontier: 60% of clients are committed to massive digital transformations, but they lack the internal talent to actually deliver. This "frontier" gap in AI implementation is where the most lucrative 2026 contracts live. 
   

Why it matters for your firm 

• Inform strategy with evidence: Use independent data on market confidence, growth, and client demand to guide your strategic direction. 
• Validate investment plans: Ensure resource allocation and initiatives are backed by credible market insight. 
• Accelerate confident decisions: Equip members of your executive team with clear, actionable insight to reach agreement quickly and take decisive action. 

To find out more, access the report or contact us.