In 2026, clients face three huge challenges when it comes to their technology: navigating the rapid pace of change, integrating data to fuel enterprise-wide AI, and bringing their workforces along for the ride. 

Source's Market Trends report combines market sizing data with survey responses and interviews with leading firms to paint a picture of the year-on-year changes in this all-important market, identifying the trends that shape tomorrow's opportunities.

What's inside? 

• A map of the opportunities: We cut the technology consulting market by sector, region, and service line—for example, implementation outweighs advisory, but the latter is growing faster. 
• The client mindset: Find out why technology buyers are more likely to be in crisis mode than the average consulting client. 
• The non-negotiables: Tech and people go hand in hand. We explore why internal capability building is essential for a quarter of clients. 

Why it matters for your firm 

• Inform strategy with evidence: Use independent data on market confidence, growth, and client demand to guide your strategic direction. 
• Validate investment plans: Ensure resource allocation and initiatives are backed by credible market insight. 
• Accelerate confident decisions: Equip members of your executive team with clear, actionable insight to reach agreement quickly and take decisive action. 

To find out more, access the report or contact us.