But this isn't a market in waiting. Organisations have accepted long-term uncertainty as the new baseline and are shifting their focus. Broad digital projects are increasingly giving way to targeted investment, as clients zero in on pivotal changes that will yield big results. 

To win in 2026, firms must move beyond "business-as-usual" support and prove they can deliver high-impact interventions.  

The Nordics Consulting Market in 2026 report outlines exactly where these niche opportunities lie and how your firm can justify its value in a cautious climate.  

This year’s report is accompanied by a short video presentation by report author, Senior Consultant Joel Bradbury, to guide you through the most critical findings.  

Top insights include: 

• Address hesitation head-on: Clients in the Nordics are more worried about AI risks than those in the UK or US. We explore how to allay these fears with financial impact metrics and clear ROI.  
• The expertise premium: While clients are wary of fee increases, 27% expect to pay more for specialist, niche expertise. We lay out how to bring your experts to the fore to unlock higher prices. 
• The AI inflection point: While clients in the Nordics have been reticent, attitudes are softening. We outline how to convert the remaining 25% of AI sceptics. 

Why it matters for your firm 

• Inform strategy with evidence: Use independent data on market confidence, growth, and client demand to guide your strategic direction. 
• Validate investment plans: Ensure resource allocation and initiatives are backed by credible market insight. 
• Accelerate confident decisions: Equip members of your executive team with clear, actionable insight to reach agreement quickly and take decisive action. 

To find out more, access the report or contact us.