Clients have realized they can only stick with their wait-and-see approach for so long. The uncertainties of the modern-day business environment are here to stay, and pushing ahead with their most pressing priorities has become an imperative.  

But what are the items at the top of the agenda for clients in the US?  

And what challenges might firms face in the world's largest regional consulting market?     

Based on a comprehensive survey of 200 senior buyers in the US and data from Source’s proprietary MegaModel, this report provides the roadmap for consulting firms to navigate the US consulting market. 

This year, you can also access a short presentation from the writer of this report, Associate Tony Maroulis, where he summarizes some of the key findings and the biggest shifts since last year. 

Top insights include: 

• There will be a shake up to pricing and payment models: A welcome 50% of clients say they expect to pay higher fees this year, despite AI efficiency savings. AI is, however, disrupting traditional payment structures—and this report lays out how.  
• Clients are reaching tech maturity: While tech is still top of the agenda, clients no longer have a "blank cheque" mindset and may be more discerning with their spend.  
• Cost reduction is no longer the primary driver: Clients are primarily concerned about efficiency and productivity, and while cost reduction will remain a factor in this, they are now more focused on building resilience and agility. 

Why it matters for your firm 

• Inform strategy with evidence: Use independent data on market confidence, growth, and client demand to guide your strategic direction. 
• Validate investment plans: Ensure resource allocation and initiatives are backed by credible market insight. 
• Accelerate confident decisions: Equip members of your executive team with clear, actionable insight to reach agreement quickly and take decisive action. 

To find out more, access the report or contact us.