Stick or twist: Will your clients stay with you through 2024?
At a time when uncertainty is weighing heavily on clients, we might assume they’d want to stick with a tried and trusted professional services firm. After all, a firm that knows its clients well can be a source of stability when you don’t know which macroeconomic card you’ll be dealt next. But with a quarter of clients saying they want to work with new firms, where are those incumbents going wrong?
We used Source’s latest research to look at which firms clients want to work with, and while 40% preferred to partner with firms they know well, the remaining 60% wanted to include new firms in the mix.*