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With our intelligence

Strengthen your brand to win more work 

Build a brand that resonates with your target audience and allows you to stand out from the crowd. Draw on our innovative methodologies, proprietary research, and in-depth industry knowledge.

1

Maximise the impact of your thought leadership to raise consideration of your firm

Create content that will differentiate you from your competitors and recommend you to new clients. Use our tried-and-tested quality ratings methodology, with its customer-centric lens, to create more compelling thought leadership.

2

Develop client-centric propositions and content to turn your prospects into buyers

Delve into the needs of those who matter most: your target buyers. Our industry experts can test your positioning, messaging, and creative content to help you speak to what clients really want.

3

Enhance the experience of working with your firm to drive client loyalty and advocacy​

From pitching to service delivery, shine brighter in the market with the help of in-depth, objective feedback direct from your clients and prospects.

How we can help

Client experience studies

Enhance how clients experience working with your firm, from pitching to service delivery: Access in-depth, objective feedback directly from your clients and prospects, to help you move buyers through the brand funnel.

Client needs

Bring your clients' voices to the fore: Using in-depth client surveys and direct conversations with end users, we can help you to build a clearer picture of your clients' met and unmet needs.

Message & creative testing

Maximise the impact of your brand communication: Test and hone your positioning, messaging, and creatives with their intended audience to build powerful and impactful campaigns that deliver a persuasive ROI.

Thought leadership

Get the most out of your thought leadership: Access firm-wide, exclusive insight into what makes thought leadership successful via Source's White Space subscription service. You can also speak directly to our experts who can help you develop campaigns that reach and resonate with the people who count.

Latest insights

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Identify tomorrow’s opportunities​

Navigate the most important trends, shape your strategy, and thrive, with the advantage of our dynamic market-sizing data and informed client research.​

Position yourself for growth​

Benchmark yourself against the needs of your customers and the performance of your competitors. Use our insight to invest where it matters and confidently seize new opportunities in the market.