4 December, 12-1pm GMT

While our Source Quality Ratings report highlights some of the best-in-class thought leadership from professional services firms, our wider conversations with content producing teams suggests that the quality of thought leadership can be very inconsistent. Why? We think it's largely down to the fact that teams are often fragmented, with different roles and responsibilities existing in different silos. That makes it tough to standardise and govern both the quality of the content and the execution process.

Source research into the perceptions of consulting buyers has shown that client relationships are fickle and loyalty is low. A lack of agility, limited innovation, and below-par content are some of the reasons clients have cited for why they have been enticed away by competing firms.

Register now to join our webinar where we’ll be discussing:
• How can teams drive thought leadership quality up, stand out from the crowd, and organise themselves into an ecosystem that they're able to govern and continuously improve?
• What are the 'right' roles and processes?
• How do you measure its success?