Understanding how your brand is truly performing in the marketplace can be challenging. Our independent approach to brand measurement reflects how your clients experience professional services firms, providing you with actionable recommendations to further drive brand success.

Client-centric brands understand and anticipate not only what clients want, but what they truly need. We use in-depth client surveys and ongoing conversations with end users to help firms build a clear picture of their clients' needs from the ground up.

It's not just what you say—it's how you say it. We help firms build powerful, meaningful brand communications which resonate with clients.

For too long, professional services firms have sold their clients a range of capabilities that serve the supplier better than their client. We can help you to create powerful propositions that are differentiated, rooted in client demand, and fit for the future.

Our Client Perception Studies reveal what senior clients think about the leading firms in their markets. With detailed analyses of the client journey, rankings of the leading firms, subscriber-only data, and individual firm profiles, these reports help you better understand how well-positioned your firm is to support the needs of your clients.