19 March 2025, 1-2pm GMT

Relevance—and being relevant in the eyes of your audience—is critical in the creation and execution of thought leadership. If a piece of content doesn’t deliver what your audience needs to hear, it risks being ignored or dismissed, regardless of how well-crafted or insightful it is. Ultimately, if it’s not relevant to them, it won’t land with the intended impact.

So how, as seasoned thought leadership producers, researchers, marketing team leaders, or those starting your marketing career, do you ensure you create relevant and high-quality content that resonates with your intended audience, positions you as leading thinkers in your area, and ultimately converts prospects into buyers?

Register using the link below to join the first webinar of our 2025 series to preview the next Source Quality Ratings report (launching at the end of March) and understand what the key movers and shakers have been doing to continually improve the quality of their thought leadership.