To do so, we share some early data on how clients are reacting to GenAI, along with insights from senior thought leadership experts at the vanguard of this seismic change in the landscape of thought leadership.

The producers of professional services thought leadership are plunging into 2024 with a new and powerful tool in their arsenal: generative AI (GenAI). As we might expect, the leading firms are already running hard at GenAI, actively embracing, experimenting, and developing new capabilities and ways of working. Will this fundamentally change the nature of thought leadership, and how it is produced and consumed? We think so.