Perceptions of Consulting in the UK in 2025

Published Feb 2025

This report examines how end-users think about the leading consulting firms in the UK.

As part of our Client Perceptions Programme, firms in this report are ranked on multiple metrics, including the quality of their work, perceptions of the value they add relative to the fees they charge, and the extent to which they are front of mind for clients. We include data on every stage of the client’s journey through the buyer funnel, including their familiarity with firms, the extent to which they would consider working with a firm, and how strongly they would advocate for firms.

In this report, we found that clients in the UK are noticeably less positive about value than their counterparts in other regions, and this lower value score is driven particularly by the C-suite: Only 26% of C-suite clients believe they receive more in value than the fees they pay. We explore how firms can address concerns around ROI by listening to what senior clients truly value.

Sophie Gunn, Senior Consultant at Source, provides a running commentary throughout the report, outlining what really matters for firms in the UK in 2025, and how they can act now to meet clients’ needs. Firms mentioned in this report include: