But what's stopping firms building on last year's positive trajectory? 

To answer this important question, Perceptions of Risk Firms in 2026 dives into survey responses from 300 senior buyers of risk work, uncovering some important buying groups firms need to target to continue to drive up perceptions: the mid-market, the technology function, and those clients stuck in "crisis mode"." 

Alongside this analysis, the report paints a detailed picture of the competitive landscape of the risk advisory market, exploring how clients perceive the big brands and where firms have the greatest opportunity to better align with clients’ needs. 

What’s inside? 

• What really matters to risk buyers: Three key messages for your firm, breaking down the needs and preferences of important client groups. 
• Ranking of leading firms: We take client perceptions and turn them into scores for your firm and your competitors.        
• Firm-by-firm profiles: We zero in on the strengths and weaknesses of risk advisory firms through the eyes of your buyers.        

Why does it matter for your firm?  

• Understand your market position: Benchmark your performance against competitors to identify strengths, weaknesses, and opportunities. 
• Target investment effectively: Focus resources where they will have the greatest impact along the buyer journey. 
• Increase marketing effectiveness: Use evidence of what resonates with clients to improve messaging and strengthen your brand. 

To find out more, access the report or contact us.