Nearly three quarters of mid-market clients report a greater level of corporate ambition than they had 12 months ago. It’s a market segment that’s hungry for growth—and worth paying attention to. 

Winning the Mid-market Consulting Opportunity: How to support the hidden growth engine uncovers an often-overlooked opportunity: Mid-market clients (organisations with annual revenues between $100m and $3bn) are focused on speed, transformation, and technology enablement, and they are primed to use consultants to help them achieve their goals. 

The research in this report is based on a survey of mid-market consulting buyers, giving you the client perspective on their pressures, priorities, and preferences when it comes to working with firms. 

What’s inside? 

• Sophisticated, heavy users of consulting: Roughly six in 10 mid-market clients describe their organisation as a heavy user of consulting. They expect deep expertise in data, cybersecurity, and advanced technology, not scaled-down corporate frameworks.   
• Advanced technology as a weapon for growth: Rather than treating AI as a background cost-cutter, mid-market clients see advanced technologies as a crucial tool in their expansion plans. 
• A fragile dominance for large brands: Large firms complete two-thirds of mid-market work, but there’s a worry among mid-market clients that their high fees are becoming too hard to justify. We outline the implications for firms looking to price services for the mid-market. 

Why does it matter for your firm?   

• Challenge internal assumptions: Use independent, forward-looking insight to validate or question current thinking and shape strategy.  
• Anticipate changing client behaviour: Understand evolving client preferences and act before your competitors.  
• Spot early signals of disruption: Identify emerging market shifts to inform innovation and service development.  

To find out more, access the report or contact us.