Of all the markets we cover in our Client Perceptions programme, tax is one of the most differentiated, with 22 percentage points separating the top and bottom scoring forms for quality (against just 4 in the wider consulting market). 

For firms, it’s paramount to understand how you measure up. 

This report maps out the competitive landscape of the tax advisory market, exploring how clients perceive the major players, and what firms should change to better meet clients’ needs. 

What’s inside? 

• The most important topics for tax buyers: There’s been a shake-up in what’s keeping clients up at night—and it’s time to rethink your messaging around technology. 
• A view by client type: We break down which client groups are dragging down perceptions, and how to turn their views around. 
• Ranking of leading firms: We take client perceptions and turn them into scores for your firm and your competitors.        
• Firm-by-firm profiles: We zero in on the strengths and weaknesses of tax advisory firms through the eyes of your buyers.        

Why does it matter for your firm?  

• Understand your market position: Benchmark your performance against competitors to identify strengths, weaknesses, and opportunities. 
• Target investment effectively: Focus resources where they will have the greatest impact along the buyer journey. 
• Increase marketing effectiveness: Use evidence of what resonates with clients to improve messaging and strengthen your brand. 

To find out more, access the report or contact us.